New Urban Decay Store: Dublin
Urban Decay Cosmetics opened at the end of June this year and is Ireland’s first dedicated, stand-alone Urban Decay store. It is located at the top end of Grafton Street, near St Stephens Green. This marks the ninth boutique store in the UK and Ireland, but the first of its kind in Ireland.
I was invited to the press launch a few weeks ago and the first thing you notice when you walk through the door is the explosion of colour. The store comprises of two floors and raises the bar in the beauty world. The first floor has two make-up stations, foundation wall – you name it, if it’s a cult product, it’s on a wall. My favourite is the lipstick wall and the Vice collection. The second floor features a lounge with six make-up stations with circular lights. This can be pre-booked for parties or private events.
The second floor also has an interactive screen where your image can be emailed to you or sent via Instagram or you can share it to the big screens in store. It comes with cool Urban Decay props for that perfect selfie! We were treated to a masterclass with Danielle Roberts and we got to try some of the exclusive products that are only available in store like the liquid Aura. Nicky Byrne and Jenny Greene from 2FM were broadcasting live from the event instore, with lots of prizes given away throughout the show. The Urban Decay store definitely raises the bar.
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Urban Decay new Naked Heat palette is back on the shelves after the limited release nearly breaking the internet. It has 12 all-new, amber hued neutrals including warm browns, burnt oranges and rich sienna. You get seven mattes, four metallic shimmers and one satin shimmer. The palette suits all skin tones and is perfect for day or smoke it up for a night-time look.