Beauty Trends for 2018

Inclusive Beauty

Rihanna raised the bar for all makeup companies when she released her 40-shade line of Fenty foundations in 2017, making it clear to beauty lovers of every skin tone that they shouldn’t settle for anything less than a perfect match. Other brands have already started to follow suit. Here’s to inclusivity in 2018!

Natural Beauty

Natural beauty isn’t new, but it is a huge business and people are more clued up about what they putting on their skin. 2018 will see an increase in the use of natural beauty products.

Skin Is In

It’s time to put down the contour kits and opt for a more natural look. Instead of caking on foundation, this year it should be all about layering serums and moisturizers for a naturally dewy look.

Dip Powder Nails

2018 will see the rise of dip-powder manicures and it couldn’t be easier. After applying a base coat, you dip your nail in a powder that dries to look like a polish. No curing under a lamp required.