Primark/Penney’s HIGH SEASON 2018 WOMENSWEAR SNEAK PEAK

Primark’s high summer women’s wear collection is all about print and colour, and our three diverse trends will make you feel all the holiday vibes. Look out for key pieces for the season ahead, including wrap-front blouses, cheesecloth dresses, and the kimono. Wish away the cold weather, and dive into Primark HS18.

Making the transition from spring into summer, retro vibes take centre stage in the first trend of the season: Acid Surf. This laid back look is achieved through the use of cool denim pieces, knot-front t-shirts and graphic patterns. Keeping it muted as we move into the warmer weather, key colours of the trend include ivory, yellow, and subtle shades of pink and blue. Youthful and spirited, this trend paints a pretty picture of the all-American girl.

With Amazonia, we have truly entered the summer season. Inspired by wildlife and nature of South American rainforests, the colour palette comprised of dark purples, greens and fuchsia pinks is the perfect combination of contrasting bursts of colour with deeper tones. Statement pieces included strappy sundresses, Hawaiian shirts and kimonos, with new shapes creating a grown up take on florals.

Follow the Beat, features pops of traditional patterns and markings that are supported by more muted tones of ochre, terracotta, and chocolate brown. Highlighting it all is bursts of bright mustard yellow fashioning sunny vibes. Fabrics are cool and lofty, perfect for high summer. Linen is core and comes in mature shades of khaki and off-white given a new lease of life through unexpected, youthful stripes. Key accessory items are expressive yet simple with the fringed slider and embellished espadrille a must-have.